>A message for GLSEN Executive Director Eliza Byard:
This is an exciting and important showcase for GLSEN’s message. Millions will be watching tonight. I hope that you will make it a few more, by watching our ad tonight during Ugly Betty between 8:00-10:00 pm (Eastern/Pacific) or 7:00-9:00 (Central).
What is the ThinkB4YouSpeak Campaign? Last year, GLSEN partnered with the Ad Council to develop a powerful PSA campaign to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools.
The Ad Council is known for timely and effective public service messages like their famous Smokey the Bear campaign and the well-known “Friends don’t let friends drive drunk” commercials. The goal of ThinkB4YouSpeak is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults – including school personnel and parents – whose support of this message is crucial its success.
Be Sure to Watch the ThinkB4YouSpeak PSA on Ugly Betty Tonight!
So, if you’re a fan of Ugly Betty, you probably know that the character “Justin,” Betty’s nephew, is exploring the challenges of being a teen. Now that he’s in high school, we’ll see how Justin copes with his emotions, fears and relationships, both at school and at home. Countless “Justins” from schools across the country will tune in to Ugly Betty tonight and know that you and I – and the entire GLSEN community – are on their side.